How to Improve Headings Structure

Overview

Headings (H1 to H6) structure your content logically for readers and search bots. A page should contain exactly one H1 tag acting as the primary title, with subsequent subheadings nesting in order (e.g. H2, then H3, then H2).

Severity Impact

Missing H1 tags are **Warnings** (-3 points). Multiple H1 tags are **Opportunities** (-1 point).

Detection Logic

Cheerio parses the page content and flags pages containing 0 or >1 H1 tags.

How to Fix

1. Ensure each page has exactly one H1 tag. For blogs, this should wrap the article headline.
2. Use H2 tags for main sections and H3 tags for subsections.
3. Avoid using heading tags for styling (e.g. wrapping small footers in H3 tags).

Frequently Asked Questions

• Can I use multiple H1s on a single page?

  While HTML5 supports multiple H1s (e.g., inside separate nested sections), search engines prefer a single H1 per page to represent the core theme.

Related Guides

• How to Run a Technical SEO Scan